Pondering about making use of the services of the best SEO company to be able to gain a high position on search engines like Google and Yahoo? Even though this may be an excellent and simple means for a business site to develop, this may possibly also encompass plenty of risks. This is especially true for SEO firms that guarantee the highest spot on the search engines in a ridiculously small amount of time. Each time SEO firms declare that, they are almost certainly engaging in the so-called black hat tactics of SEO. It may possibly be true that this kind of strategies might get benefits more speedily. In the past, white hat specialists had extremely little potential for conquering their white hat alternate options.
Black hat search engine optimization hails from the exercise of employing techniques that are against the law just to bring an internet site to the first page of the search engine results. It is rather astonishing to find out that numerous SEO firms who announce themselves as professionals or authorities are in reality, employing these black hat tactics so that they can place their clients’ websites on the highest rank. White hat search engine optimization is typically a resilient approach that is still in accordance with the guidelines of Google to boost site search positions. These are secure, lawful and encouraged. These are the things that the best SEO company utilizes.
What are the black hat tactics that are certainly not being used by the best SEO company and that should be avoided in any way?
- Keyword Stuffing
Keyword stuffing is a black hat method utilized by a number of search engine optimization companies. This method consists of very meticulously positioning the specific keywords and phrases in the different pages of the website. Sometimes, these keywords cannot be seen by the human viewers and cannot be detected in the source code. Even so, the search engine crawlers are able to find these stuffed keywords. They could be obscured within the meta descriptions, comments, tags, and so on. The keywords and phrases are incessantly repeated just within the articles. More often than not, they cause the content to not make a good sense at all. This is why keyword density has become part of the guidelines that every webmaster should follow. Among the most recurrent misguided beliefs with regards to search engine optimization methods is about using the highest keyword density. In reality, so long as the specific keywords and phrases turn up within the article at least a few times, that is already enough.
- Link farming
Links possess a great value to any website. No matter what all the debates on the internet say about these links, they remain one of the most indispensable factors in helping a website to have high position on search engine results. Link farming is another black hat tactic that entails getting hundreds of links from uninvited websites that were set up purely for optimization purposes. They will often have poorly written content, awful web design, and excessive links led back to their primary website.
- Gateway Pages
Another type of black hat tactic that the best SEO company simply would not do is the use of gateway pages. These pages are likewise known as doorway pages. They are solely built in order to have a high position in Google and other search engines. Human guests are not able to reach these gateway pages. Nevertheless, the search engine spiders are still able to crawl and index the gateway pages when they move through the sites. Most of these pages tend to be transmitted to the specific websites. Back in the day, this tactic actually used to be effective. Yet, Google discovered this method and eventually introduced a way to prevent this. Spam Report enables actual human guests to freely report a site that they feel is making use of shady approaches to get high search result ranking.
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